FRECHETTE CONSULTING
Find What's Stalling Growth—and Build the 90-Day Plan to Fix It
FRECHETTE CONSULTING
Rob Frechette helps founders, executives and revenue leaders identify breakdowns across sales, go-to-market, partnerships, AI adoption and execution—then turns the findings into a prioritized operating plan.
Operator-led advisory across enterprise sales, GTM, agentic AI, partnerships, physical security and business growth.
THE RECOGNITION
You May Not Need More Activity. You May Need a Better Diagnosis.
Motion Without Progress
Effort Without Evidence
Activity Without Accountability
Pipeline without conversion. Leads without quality. Meetings without advancement.
Partners without sourced revenue. AI experiments without adoption. Forecasts without evidence.
Products without clear positioning. Salespeople without consistent process. Strategy without accountable execution.
THE FLAGSHIP ENGAGEMENT
The Commercial Growth Diagnostic
Diagnose the Constraint
Establish the Priorities
Build the 90-Day Plan
What You Receive
Review the market, sales system, partnerships, AI opportunities, leadership cadence, and operating realities affecting growth.
Separate structural problems from symptoms, distractions, and low-value activity.
Define the decisions, initiatives, owners, measures, and sequencing required to move forward.
Executive discovery, a commercial-system assessment, a constraint and opportunity analysis, an AI opportunity scan, a findings session, and a prioritized 90-day action plan.
Advisory Built Around the Commercial System
Rob works across the full commercial system so strategy, sales, partnerships, and operations support the same growth plan.
A vague sense of who you serve and why they choose you. Messaging shifts deal to deal, and lead quality is inconsistent because the market isn't defined. Connects to: positioning, sales process.
Product and pricing look similar to every competitor, so buyers default to comparing on price. Messaging describes features instead of the specific outcome you deliver. Connects to: market clarity, sales process.
Reps run the deal their own way, so results depend on who's selling rather than a repeatable system. Deals stall in the same stages without a clear reason. Connects to: pipeline quality, leadership alignment.
Referral and channel partners generate inconsistent results because there's no shared playbook, onboarding process, or enablement cadence. Connects to: sales process, leadership alignment.
Deals move forward without a clear view of volume, stage, or velocity, so forecasts are guesses and coverage gaps surface late. Connects to: sales process, partner productivity.
Interest in AI is high but adoption is scattered—pilots with no owner, no defined use case, and no path to measurable value. Connects to: operational capacity, execution.
Executives agree on the destination but not on the priorities or trade-offs required to get there, so teams receive mixed signals about what matters most. Connects to: sales process, execution.
Growth plans assume bandwidth the team doesn't have. Systems and headcount weren't built for the volume being asked of them. Connects to: AI readiness, capital readiness.
The business needs investment or credit to fund its next stage, but the story, metrics, and plan aren't yet built the way funders expect. Connects to: operational capacity, execution.
Strategy is clear in the boardroom but loses definition by the time it reaches the team. Priorities shift weekly and nothing gets a real chance to compound. Connects to: leadership alignment, operational capacity.
AI Strategy and Commercialization
AI Creates Value When It Becomes Part of the Operating System
AI Opportunity Strategy
Identify business processes and customer problems where AI can create measurable value.
Agentic Workflow Design
Define the triggers, information, actions, approvals, exceptions, and outcomes required for an AI agent to perform useful work.
AI Commercialization
Turn AI capabilities into clear B2B offers, pricing models, sales motions, and partner strategies.
AI Sales and Revenue Operations
Apply AI responsibly to research, account planning, meeting preparation, CRM workflows, pipeline review, and executive reporting.
Most Growth Problems Are Not Caused by a Lack of Effort
Unclear Go-to-Market Strategy
Teams are busy, but direction is fuzzy. Without a defined motion, markets, and messages, effort spreads thin and results stay inconsistent.
Inconsistent Sales Execution
Individual talent carries the number instead of a disciplined system. Deals move differently in every region, making forecasting and coaching difficult.
Inactive Partnerships
Channel programs exist on paper but not in practice. Partners lack clear enablement, incentives, and joint plans, so the ecosystem never becomes a real growth engine.
Complex Technology Positioning
Founder-Dependent Growth
Leadership Misalignment
Technical products are hard to explain in business terms. Buyers struggle to see the problem you solve, the value you create, and how you compare to alternatives.
The founder is still the best closer and the main storyteller. Growth stalls when every key deal, pitch, or relationship depends on one person.
Sales, marketing, product, and finance are not working from the same plan. Conflicting priorities create friction, slow decisions, and uneven execution.
Experience Built in the Field, Not in a Framework Deck
THE HUMAN JUDGMENT
Rob is an operator-led executive advisor with deep experience across enterprise sales, go-to-market strategy, channel partnerships, AI, SaaS, and physical security consulting. He has spent his career in the trenches of high-stakes commercial growth, leading teams through complex transitions and market expansions.
His work is grounded in real operating experience, not ivory-tower theory. He helps leaders see the commercial system as a whole—ensuring that strategy actually translates into consistent execution, shared accountability, and measurable results at every level of the organization.